May
13
$econd £ife trademarks and copyrights
May 13, 2008 | by: Jamie David | 1 CommentI am at a loss as to the legal ramifications to all this but £inden £ab put out a web page claiming that a lot of what we type and have is verboten, illegal and a copyright infringement. They feel that sluniverse.com needs to change their name as it is using their letters S and L. This is going to pose an expensive and hard issue. Many I am sure will slink away and close their site or possibly rename it. Worried that the long arm of US law will reach out and make their life hell.
This is a form of intimidation and is shameful. We are all motivated to better $econd £ife, yet time and time again the goal posts are shifted, changed and every now and then removed. According to them we can not use the following in any display format.
Second life, second life, sl, Second-Life, SecondLife, 2nd Life, 2Life, Second Lifers, Linden Labs, Lindex, slurl, Lindenism
(Would love to know why they are so worried that “£indenism” gets out into general useage.)
Could this be part of the ongoing attempt to remove all mention of problems and issues with $econd £ife? First we all used “$econd £ife Forum” but they got too hot and full of issues and problems so we were moved to the “$econd £ife Bog” so that we would all be on the same page. The blog postings are few and far between with £indens turning off comments or limiting them and filling them up with fluff. Now because the amount of grid and network issues any mention of grid/network/server problems have been removed from the blog as they are unsightly and no comments are allowed on these at all.
Because of this need to sweep anything bad under the carpet there came the rise of outside forums where the Residents could vent and talk to others about their issues and possibly get support. Are those outside forums making £indens look bad? Is this an attempt like the makers of the taser to silence all dissent?
Judge Orders Removal of TASER Electronic Control Device Reference From Three Death Certificates in Akron, OH
Now according to £inden £ab the letters S and L are not allowed to be used together in any web site as the all mighty £inden £ab owns them. This is going to be particularly hard on Sierra Leone who own the country domain .sl. Then there is slrecords.net who have been about longer than £inden £ab. Microsoft who have “Microsoft Dynamics SL Home Page” are in real trouble as they are competition to £inden £ab. God knows how many others slip.com sleep.com slang.com.
Now as most of this applies to web sites the users would think that they can say what ever they want. Ummm. Once again according to £inden £ab that is not so. We have to mind out english at all times in all places.
3. Generic Nouns. Always follow a Linden Lab brand name with an appropriate generic noun for at least your first reference to the brand name. A “generic noun” is a common noun and not a proper noun, trademark, or brand name. Here are some accepted generic nouns for our brand names. This list is not exhaustive, and other generic nouns may be appropriate. After the first reference, use an appropriate generic noun after the Linden Lab brand name as often as possible. Never use the brand name as a generic noun or verb, and never use it in the plural or possessive form. For example:
This is OK:
the Second Life® virtual world
the Second Life® world
Second Life® residents
the SL™ community
an SL™ account
Linden™ dollars
the LindeX™ exchange
a SLurl™ link
This is NOT OK:
a Second Life
my Second Life
your Second Life
Second Life’s
Second Lives
Second Lifing
Linden Labs
(didn’t know that lifing is a real word.)
4. Contact Information. When providing your Second Life contact information, use an appropriate generic noun after the Second Life or SL brand names unless the media that you’re using has space constraints that don’t allow inclusion of the generic noun. For example, on your website, in your email footer, or in the author information on your book jacket,
This is OK:
Second Life contact
SL contact
Second Life name
SL name
Second Life avatar
SL avatar
Second Life resident
SL resident
Second Life user
SL user
Didn’t they just go on about how we are to have the little ® ™ after any mention of their names? Now they seem to feel that it is ok.
I am so confused and saddened by all this.
Ironic that the trademarked tag line they use is..”Your World. Your Imagination.™“
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